What White Label Lite Is and Who It's For

White Label Lite is a paid add-on that hides TrekMail behind your brand. Your customers see your domain, your logo, your name and your colors, from the login page through to the password reset emails. Underneath, it's still the same TrekMail product you already know.

This is the overview article. If you're trying to set it up, jump straight to Set up White Label Lite.

What it does

Four things, packaged together:

• Branded URLs: configured per domain, your dashboard lives at dashboard.yourbrand.com and your webmail at mail.yourbrand.com instead of trekmail.net. You point a CNAME at each branded host, we issue the SSL certificate, you're live in minutes.
• Full UI rebrand: your logo replaces ours in the sidebar and login screen. Your name appears in page titles and email signatures. Your primary and accent colors theme the UI accents and the branded email header.
• Branded transactional emails: the password reset, mailbox-invite, and account notification emails go out from a "from" name you set. If you fill in a Support email, those emails get a Reply-To pointing at you, so your customers reply to you, not bounce off our no-reply. Optionally point a Help center URL at your own knowledge base and every email gets a "Need help?" link in the footer.
• Client & Team Access: invite your clients and your staff into the branded dashboard, each of them scoped to the domains you choose. They sign in at your address and see your brand; your other clients are unreachable to them. There is no per-person charge. See Give your clients and staff their own login.

It's "Lite" because we keep one TrekMail billing relationship per account: billing and support escalation still go through us, even though you can brand as many domains as you like under that account. If you need separate billing entities each with their own invoicing, contact sales. That's outside what Lite supports.

Who it's for

You probably want White Label Lite if you're:

• A digital agency selling email hosting to clients as part of a broader package, and you want the email service to look like yours, not a third party's.
• A reseller or SaaS bundling email with another product, and you don't want a "Powered by TrekMail" line visible to your customers.
• A consultant offering managed email to small businesses, and you want branded URLs to send clients.
• An established brand that doesn't want a different vendor's logo in their employees' inboxes when they reset their password.

You probably don't need it if you're:

• A small team that doesn't care about the surface branding, because the underlying product is identical.

What it costs

• $39 / month on monthly billing.
• $389 / year on yearly billing, which saves $79 a year over paying monthly.
• Comes with a 10% discount on current Drive Storage prices for new purchases and resizes while White Label is active.

Available as an add-on on every plan: Nano, Starter, Pro and Agency. The $39 add-on price is the same regardless of which mail plan you're on.

Other currencies (EUR, GBP, CAD, AUD, JPY, CHF, KRW, SGD, AED) are priced at the same spread used across TrekMail plans. The currency is locked once you subscribe: a Stripe limitation, not ours.

Full pricing detail: White Label Lite pricing FAQ.

What it does NOT do

A clear list of what's outside the Lite tier:

• No separate accounts, and no separate billing. Everything lives under one account with one billing relationship, and only you can see or change it. That is not the same as "only you can sign in": your clients and colleagues can have their own logins into your branded dashboard. See Client & Team Access. What they cannot have is their own account or their own invoice. If you need separate billing entities, run them under separate TrekMail accounts. See Running multiple White Label brands.
• No control over the help center URL. Our docs (the ones you're reading right now) stay at trekmail.net/docs. Your customers shouldn't normally end up here, because you handle support directly. See What stays TrekMail-branded for the full list.
• No own Stripe / payment processing. Your customers don't see your billing surface; you bill them however you like, and TrekMail bills you for the underlying service.
• No removal of every internal name. Browser developer tools may reveal internal cookie or storage names like trekmail-…. These don't surface in normal use.

What changes after you activate

The moment activation completes:

• You're sent to the Branding tab to enter your brand name, logos, and colors for a domain.
• You turn on the Dashboard URL and/or Webmail URL toggles and add a CNAME at your DNS provider pointing each branded subdomain to wl.trekmail.net.
• We detect the CNAME, issue a Let's Encrypt SSL certificate, and bring the branded host online, usually within 5 to 30 minutes after DNS propagates.
• Your dashboard starts serving from dashboard.yourbrand.com and your webmail from mail.yourbrand.com. The trekmail.net URL still works too for you as the account owner.

Outgoing emails immediately start using your brand. Existing customers who were already using trekmail.net URLs continue to work without disruption. You just direct new traffic to your branded URL going forward.

Automate with the API & MCP

Branding isn't dashboard-only. The same brand identity, logos, branded-host toggles, and DNS verification are exposed through the TrekMail REST API and MCP, so an AI agent (Claude, OpenClaw) or your own integration can set up branding, or roll it out across many domains, entirely programmatically. It's the same per-domain branding the dashboard writes; the API is just another way in. See the White Label Branding API and MCP Guide.

See it on your own brand before you decide

You don't have to buy it, or start the trial, to find out what it looks like. The Plans page has a free demo, and it asks for no card at all.

It takes about two minutes. Press Try it on your own brand on the White Label card, choose one of your domains, give the brand a name, add a logo and a colour, and press Preview live. Your dashboard and your webmail open in a new tab wearing your brand, on a temporary address we host. Everything works: you can move around the dashboard, open the webmail sign-in page your clients would meet, and look at the Clients screen.

If you'd rather not fill anything in first, there's a finished example brand you can open straight away and click around.

Two things worth knowing:

• Nothing goes live. The preview runs on a temporary address of ours. Your own domain is untouched and no DNS is needed.
• Your work is kept. The brand you set up in the demo is saved against that domain. Activate later and it's already there, so you go straight to choosing your addresses rather than starting again.

The temporary link works for three days. When it expires, the same button on the Plans page gives you a fresh one.

How activation, billing, and cancellation work

Activation is instant. You click Activate White Label on the Plans page and land wherever the work actually is: on the domain you already branded in the demo, if you did, or on your Domains list if there's more than one waiting. Each domain there carries its own state, whether it has a brand and whether its address is answering yet, and the remaining steps also sit on your dashboard, so putting it down and coming back a day later costs nothing. If you start the 30-day trial instead, activation is identical: the brand goes live immediately, and the first charge is on day 30 unless you cancel before then. See the pricing FAQ for the trial terms.

Billing runs on a separate Stripe subscription from your mail plan: same payment method, different line item on the invoice. If your mail plan renews on the 1st and you bought White Label on the 15th, White Label renews on the 15th of each subsequent month or year.

Cancellation is also self-serve from the Billing page. The add-on stays active until the end of your current billing period; after that, your branded domain stops serving 7 days later (the grace window for reactivation). Full detail: Canceling White Label Lite.

What's next

• Set up White Label Lite: the actual activation, DNS and brand setup steps.
• White Label Lite pricing FAQ: currencies, taxes, monthly/yearly switching.
• What stays TrekMail-branded: what your customers might still see TrekMail underneath.
• Canceling White Label Lite: grace window, refunds and reactivation.
• Sending branded emails from your own domain: point the visible From-address at noreply@yourbrand.com with no extra DNS work.
• White Label Branding API and MCP Guide: configure and roll out branding over REST or MCP for agent-driven setup.