White Label Lite Eligibility and Plan Changes

White Label Lite is an add-on you can attach to any TrekMail plan — Nano, Starter, Pro, or Agency. There's no plan tier that locks you out. This article covers what happens when you change your mail plan while White Label is active, the one-brand-per-account rule, and how to handle multiple brands if you need more than one.

Available on every plan

You can buy White Label Lite the moment you create a TrekMail account, regardless of which plan you're on. A solo user on Nano can run a fully branded app.yourbrand.com for their personal mailbox. A small agency on Starter can serve a handful of client mailboxes from their own brand. A Pro or Agency customer running dozens of mailboxes uses the same White Label setup.

The add-on price is the same for everyone — $39 per month or $389 per year — independent of which mail plan you're on. Your mail plan still controls the things mail plans control (how many domains, how many mailboxes, sending volume, storage). White Label Lite layers a brand on top of whatever those numbers are.

What you actually need

You need three things to make White Label Lite useful:

• A TrekMail account on any plan. Nano is fine. You'll still pay $39/month for White Label on top of whatever your mail plan costs (Nano is free, so total on Nano is $39/month).
• A domain you control. A subdomain like app.yourbrand.com is recommended; we don't support apex domains.
• The ability to add a CNAME at your DNS provider. Most registrars and DNS hosts support this; the few that don't (bundled-hosting providers with locked DNS) are the only practical blocker.

If you're not sure your domain meets the third criterion, try adding any CNAME at your DNS provider first. If you can, you're good to go.

What happens during plan changes

Upgrading your mail plan while White Label is active

Upgrading your mail plan (Nano → Starter, Starter → Pro, Pro → Agency) doesn't touch your White Label setup. Your brand stays live, your domain keeps serving, your 30% Drive Storage discount stays at 30%. The two subscriptions run independently — your mail plan handles mail-plan things; White Label handles brand things.

Downgrading your mail plan while White Label is active

Downgrading (Agency → Pro, Pro → Starter, Starter → Nano) is also independent. Your brand stays live, your domain keeps serving, your 30% Drive discount continues. The downgrade affects only the mail-plan side: fewer mailboxes allowed, lower sending limits, less storage.

You can run White Label Lite on Nano with one mailbox and a custom-domain brand. The branding doesn't care how many users you have under it.

Closing your TrekMail account while White Label is active

If you close the entire TrekMail account (full account deletion — see Deleting Your Account), every subscription on the account ends as part of that flow, including White Label Lite. Your branded domain enters its 7-day grace window before it stops serving.

For ordinary mail plan changes (Starter ↔ Pro ↔ Agency, or Starter ↔ Nano), see the next section. White Label Lite is a separate subscription you manage on its own from the Billing page.

If you change your mind during the 7-day grace, your brand setup is preserved — reactivating restores your logo, colors, name, and domain settings without re-entering anything. Full reactivation flow: Canceling White Label Lite.

Currency mechanics

Your billing currency for White Label Lite is set when you first activate the add-on and stays the same for the life of that subscription. If you cancel and resubscribe later, you can pick a different currency at that point.

White Label's currency is independent of your mail plan's currency — you can have your mail plan in EUR and White Label in USD, or any combination. Full mechanics in White Label Lite pricing FAQ.

One brand per account

White Label Lite gives you one brand profile per TrekMail account. One logo, one color scheme, one display name, one custom domain.

If you want to run two or three distinct brands (different clients, different products under your roof), you'd run them under separate TrekMail accounts — one per brand. Each account has its own mail plan, its own White Label Lite subscription, its own domain, its own logo and colors.

That's fine for most cases. The practical tradeoffs:

• Separate billing for each account. You'll see one Stripe subscription per account.
• Separate logins. Your team can be invited as a user to each account, but each account is its own workspace.
• No "agency view" today. You log into each account separately to manage its mailboxes. If you'd find a central "manage all my brand accounts in one place" experience useful, contact sales — we collect interest on this regularly.

What about the "downgrade to Nano" question

People sometimes worry: "If I downgrade my mail plan to Nano while White Label is active, will it break?"

No. The two are independent. Your White Label stays on for as long as you keep paying its $39/month. Your mail plan can be anything — including Nano. The branded URL works the same way; you just have a smaller mail plan underneath.

Common scenarios

"I'm a freelancer with two client brands." Run each under a separate TrekMail account. Each account gets its own White Label setup. Total cost: $39 × 2 per month, plus the mail plan costs for each account (Nano is free if you don't need many mailboxes per brand).

"I'm a SaaS bundling email with another product." One TrekMail account, one White Label profile, one branded domain. Your customers see your brand and never know TrekMail is involved.

"I'm on Nano and want to try White Label." Go straight to the Plans page and activate White Label Lite. Your Nano plan stays Nano, you'll pay $39/month for the brand layer on top.

"I'm growing — my mail volume on Nano is hitting limits but my brand is settled." Upgrade your mail plan (Nano → Starter or higher) at the Plans page. White Label is untouched; your brand keeps serving without any reconfiguration.

"I want to test White Label before committing." There's no free-trial period for the add-on. The closest path: activate on Nano (free mail plan + $39 White Label), try it for a cycle, cancel if it doesn't fit. You'd be out one month's worth — $39 — to evaluate.

What's next

• What is White Label Lite? — overview.
• White Label Lite pricing FAQ — pricing details and currency mechanics.
• Canceling White Label Lite — cancellation flow if you want to step away.
• Upgrading or downgrading your plan — mail plan changes in general.