Here is a combination almost nobody realizes is available. The White Label add-on isn't restricted by mail plan, so it attaches to the free tier exactly as it attaches to Agency. White label on the free plan means ten domains of your own, each carrying its own branding, with sending routed through a relay you already have — and a total platform bill of $39 a month.
That isn't a loophole. It's how the add-on is designed: your mail plan controls capacity, and the add-on layers a brand on top of whatever that capacity is. This page works through what the combination actually delivers, and the three limits that decide whether it fits.
The Three Pieces
White label on the free plan is three ordinary things stacked. Each is unremarkable alone; the combination is what nobody has written down.
The free mail plan gives you ten domains you own, up to ten mailboxes on each, IMAP, POP, CalDAV and CardDAV, catch-all, per-mailbox two-factor and migration in. It costs nothing and it receives properly — the full shape is in the ten-domain free plan.
Your own SMTP profile supplies what the free plan withholds. Platform sending is paid-only, but attaching a relay you control isn't plan-gated at all, because at that point the deliverability risk is yours. Each domain can point at a different profile, covered in custom SMTP per domain.
White Label Lite at $39 a month, or $389 a year, puts your logo, colors, favicon, support contacts and web address on the webmail and the dashboard. Branding is configured per domain, so one subscription can carry ten distinct brands rather than one.
Add them together and white label on the free plan is a complete, branded, sending, multi-domain mail operation where the only recurring platform charge is the add-on.
Who This Combination Is Actually For
Four shapes of business suit white label on the free plan, and they have little in common except the arithmetic.
A SaaS bundling email with its product. Your customers get addresses on your domain, in an interface carrying your brand, and never learn who runs the mail. One brand, one domain, minimal mailbox count — well inside the free tier.
A consultant with several trading identities. Different practice names, different clients, different brands, all administered from one login. Ten domains is more than most people in this position will ever need.
Someone testing a reseller business before committing. You can run three real client domains, each branded as that client, and find out whether the model works before paying for mail capacity you haven't sold yet.
An agency with few mailboxes and strong brand requirements. If you host mail for five clients with two addresses each, that's ten mailboxes, and the paid tiers are buying you capacity you don't use.
The Storage Ceiling Is the Real Limit
Five gigabytes, pooled across every mailbox on all ten domains. Not five per mailbox — five in total.
That is the number that decides whether white label on the free plan works for you, and it decides it fast. Ten mailboxes averaging 500 MB each fills it. A single client who emails photographs will fill it alone. For addresses receiving occasional correspondence it can last years; for a working inbox with attachments it's months at best.
Two responses. Keep mailboxes lean by routing large files to links rather than attachments, which also stops the duplication in Sent folders. Or add the Drive add-on from $3.20 a month, which lifts the ceiling without touching the mail plan — and if you're on White Label, current Drive tiers are 10% cheaper while it's active.
The honest framing: this combination suits estates that are wide and shallow. Many domains, few mailboxes, modest volume. It does not suit deep ones.
Everything Else the Free Tier Withholds
Storage binds first, but white label on the free plan withholds several other things, and each has caught somebody out.
- No aliases. Zero, not fewer. Every address must be a real mailbox, which eats into the ten-per-domain allowance quickly.
- No forwarding. Neither to outside addresses nor mailbox-less forwarding addresses. Catch-all into a mailbox on the same domain is the entire routing story.
- No filters and no auto-reply. Server-side sorting starts at Pro, two tiers up.
- No shared mailboxes. Every mailbox has one owner, so a client's team sharing an address isn't possible without sharing a login.
- Documentation rather than tickets. Support level follows the mail plan, not the add-on — so paying $39 for White Label doesn't buy ticket support on a free mail plan.
That last one deserves emphasis, because it's the surprise. You're branded, you're sending, you look like a mail provider to your clients — and when something breaks, your own escalation route is the documentation.
What Setting It Up Requires
Setting up white label on the free plan needs three things beyond the subscription, and one of them blocks people.
You need a domain added to the account, because the branded addresses are subdomains of it — mail.yourbrand.com and dashboard.yourbrand.com rather than the apex. You need the ability to add a CNAME at your DNS provider, which is where bundled-hosting providers with locked DNS become the practical blocker. And you need the SMTP relay, which you're supplying and paying for separately.
That relay cost is the part people leave out of the arithmetic. White label on the free plan is $39 to us, plus whatever your sending path costs — often nothing extra if it's bundled with something you already run, and occasionally more than the add-on if it isn't.
Ten Brands, One Subscription
The detail that makes this more interesting than it first appears: branding is per domain, with each domain choosing to inherit the account default, carry its own brand, or have none.
So one $39 subscription can present ten entirely different companies. Different logos, different color schemes, different support contacts, different branded URLs. A consultant running three practices, or a small reseller serving five clients, needs one subscription rather than five.
Separate accounts only become necessary when the brands need separate billing entities — distinct invoices and distinct payment records. If it's all your money, it's all one account.
When to Move Off It
Three signals mean white label on the free plan has stopped being the right base.
Storage pressure is the usual first. When you're managing the 5 GB rather than ignoring it, either add Drive or move up — and Drive is the cheaper fix if capacity is genuinely all you need.
Needing aliases or shared mailboxes is the second, and it's a hard boundary rather than a squeeze. Starter at $4 a month resolves both, which barely moves the total.
Wanting managed sending is the third. Running your own relay is fine until it isn't, and at that point platform SMTP on a paid plan removes a moving part you'd rather not own.
What's notable is how far away all three are. White label on the free plan carries a genuine business to the point where the constraint is real usage rather than an artificial gate, and the step up from there costs $4 a month.
