My Emails Go to Spam

Why Do My Emails Go to Spam?

Spam placement is usually due to poor domain reputation or missing authentication.

Checklist

1. ✅ DNS is Active: All records (SPF, DKIM, DMARC) must be green.
2. ✅ Domain is Warmed Up: Don't send 500 emails on Day 1.
3. ✅ List is Clean: Only email people who opted in.
4. ✅ Content is Professional: Avoid ALL CAPS and excessive links.

Advanced Checks

• Check Blacklists: Use mxtoolbox.com/blacklists.aspx to see if your domain or IP is listed.
• Test Spam Score: Use mail-tester.com to send a test and get a score.

Quick Wins

• Add an Unsubscribe link to marketing emails (required by law in many regions).
• Send a "Welcome" email first to new subscribers to build engagement before pitching.

See also

• Domain Warm-Up
• Bounce Rate Guide