Running multiple White Label brands

White Label Lite supports one branded profile per TrekMail account. If you're an agency or reseller serving multiple distinct brands, you need multiple TrekMail accounts — one per brand. This article covers what that means in practice and the tradeoffs.

Why one brand per account

The TrekMail data model binds a BrandProfile to an Account in a one-to-one relationship. Mailboxes, domains, billing, settings — everything lives under an Account, and an Account either has a White Label brand or doesn't.

The data model binds one BrandProfile to one Account:

• Mailboxes belong to one brand at a time. If a customer's mailbox served both "Brand A" and "Brand B" interfaces, the system would need to track which brand to apply for which user — a complexity Lite doesn't have today.
• Billing maps 1:1. Each TrekMail account has one Stripe customer record and one set of subscriptions. Multiple brands sharing one billing relationship would complicate invoicing.
• DNS records are per-account. Each branded domain has its own CNAME and SSL certificate. Multi-brand support would require multi-domain routing on each account, which isn't designed in today.

If you need true multi-brand under one account today, contact sales — we'll look at your case and tell you honestly whether we can make it work.

Running multiple TrekMail accounts

For each brand you want to serve, create a separate TrekMail account:

1. Sign up at trekmail.net with a different email (or use the same email — we support invitations to multiple accounts with the same login email, but each account is administered separately).
2. Choose a paid plan (Starter, Pro, or Agency) that supports White Label Lite.
3. Activate White Label Lite on each account.
4. Configure brand identity (logo, colors, name, domain) on each one.

Each account is fully independent: separate billing, separate mailboxes, separate brand, separate custom domain.

Tradeoffs of multi-account

Cost. Each account pays full mail-plan and White Label Lite pricing. Two branded accounts on Starter + WL Lite = approximately $50 × 2 = $100/month. There's no multi-account discount on Lite.

Administration overhead. Each account is logged into separately. There's no "central dashboard" that shows usage across all your branded accounts. You log in to each one individually to administer it.

Separate billing. Each account gets its own Stripe customer record, its own invoices, its own renewal dates. Your accountant deals with N invoices per month for N branded deployments.

Separate support escalations. When you open a ticket from one account, it's tied to that account. If you have a question that spans multiple accounts, you'd open separate tickets or reference them in a single ticket.

Account-level features stay per-account. Two-factor authentication, mailbox limits, sending volume caps, etc., are all configured per-account. You don't get to set a policy once and apply it across all your branded deployments.

When multi-account makes sense

A few patterns work well:

Distinct sub-brands of one company. Your company has two consumer-facing brands that need to look unrelated to each other (and to TrekMail). Run two accounts, fully independent.

Agency serving 2-5 customer brands. Each customer is a brand. Each brand is an account. Total operational overhead is manageable.

Pilot vs production. Run a "pilot" branded account with limited customers, while keeping your main production branded account stable. Migrate customers between them as needed.

Different regions / currencies. Run separate accounts in different billing currencies (USD for North America, EUR for Europe, etc.). Each account's WL Lite is locked to its own currency.

When multi-account doesn't make sense

One brand with multiple departments. If "Sales" and "Engineering" departments share the same overall brand, run one account. Departments organize via folders/labels, not separate accounts.

Trial accounts you might consolidate. Don't create multiple accounts just to test things — use one account for production and one for testing if needed, then consolidate.

Customers you might churn quickly. If you're onboarding short-term customers (under 3 months), the per-account setup overhead may not pay back the operational cost. Look at flat-rate bundling under one account instead.

A consolidated agency workflow

If you're at 5+ branded accounts and the administrative overhead is becoming a real cost, consider:

• Use a password manager to consolidate credentials. 1Password, Bitwarden, etc. — your team can rotate access across accounts without re-typing credentials.
• Document each account's specifics. Create internal docs that map each account to its brand, custom domain, customer contact, and any quirks. Pin the docs in your team's knowledge base.
• Standardize the activation flow. Each new branded account goes through the same setup: choose plan, activate WL Lite, set brand identity, configure DNS, validate live domain. Document the flow once.
• Talk to sales if multi-account is painful. If you're at scale where logging into 5+ accounts is real overhead, contact sales — we'll figure out what your real needs are and what's possible.

Common scenarios

"I have two brands and they need to share customers." Customers can't span TrekMail accounts in Lite. Each account is a sealed unit. If your customers genuinely need to operate under both brands, you'd need to invite them to both accounts (each with their own mailbox).

"I want to merge two branded accounts into one." Not supported through self-serve. The cleanest path: pick the surviving account, manually move domains and mailboxes from the other one (or have them recreated), then close the second account. Contact support for help with mailbox migration.

"I'm a freelancer with two clients who want White Label." Run a separate TrekMail account for each client. Each client pays you for their service; you pay TrekMail $50 per client per month for mail plan + WL Lite. Build that into your client pricing.

"Can I use the same custom domain for two accounts?" No. Domains are unique across the entire TrekMail platform. Each account's custom domain must be distinct. If two accounts try to use app.yourbrand.com, the second one gets a "domain already in use" error.

"Can I have one account that runs different brands at different times?" Technically yes — you can change the White Label settings (logo, colors, name, domain) at any time. But the brand identity is the same for all customers on that account at any moment. You can't run "Brand A on Mondays, Brand B on Tuesdays."

What's next

• What is White Label Lite? — overview.
• Set up White Label Lite — activation for each account you set up.
• Eligibility and plan changes — plan requirements per account.