Running multiple White Label brands

White Label branding is configured per domain, so one TrekMail account can run many distinct brands at once. Each domain gets its own brand identity on its own Branding tab — different logos, colors, names, and branded URLs per domain. This article covers how multi-domain branding works within a single account, and the few cases where you'd genuinely want separate accounts.

Branding is per domain

Go to Domains → (select a domain) → Branding and you'll find a Branding source selector for that domain:

• Use account default — inherit the account-wide default brand.
• Custom for this domain — give this one domain its own brand identity.
• Off — no White Label branding for this domain.

Because the brand lives on the domain, an agency or reseller can serve several clients from one TrekMail account — one domain per client, each with its own look. There's no need for a separate account per brand just to get a separate brand.

Setting an account default and applying it everywhere

If most of your domains should share one brand, set it once and roll it out:

1. Open the Branding tab for any domain and configure the brand identity.
2. In Apply changes, turn on Make this the account default so new domains inherit it.
3. Turn on Apply to all existing domains to push the same brand to every domain you already have, in one click.

From there you can still override individual domains by switching their Branding source to Custom for this domain. So the common patterns — "one brand across everything" and "a different brand per domain" — are both native, and you can mix them.

When you actually need separate accounts

Multiple domains in one account cover almost every multi-brand need. You'd reach for separate TrekMail accounts only when the billing or customer entity genuinely needs to be separate:

• Separate billing entities. Each TrekMail account has its own invoices, subscriptions, and Stripe customer record. If two brands must be billed as distinct legal/accounting entities, give each its own account.
• Fully isolated customers. If two sets of customers must never share an admin surface, mailbox pool, or usage view, keep them in separate accounts.

If neither of those applies, one account with multiple branded domains is the simpler path.

Tradeoffs of running multiple accounts

If you do split across accounts for billing reasons, keep these in mind:

Cost. Each account pays its own mail-plan and White Label pricing. There's no multi-account discount.

Administration overhead. Each account is logged into separately. There's no central dashboard spanning multiple accounts — you administer each one individually.

Separate billing. Each account gets its own Stripe customer record, invoices, and renewal dates. Your accountant deals with N invoices per month for N accounts.

Separate support escalations. A ticket opened from one account is tied to that account.

Account-level features stay per-account. Two-factor authentication, mailbox limits, sending volume caps, and similar settings are configured per-account.

When multiple domains in one account makes sense

A few patterns work well:

Agency serving several customer brands. Each customer gets a domain with its own brand identity. One account, one bill, many brands.

Distinct sub-brands of one company. Your company runs two or three consumer-facing brands that should look unrelated. Add a domain per brand and set each Branding source to Custom for this domain.

A shared house brand with exceptions. Set an account default, apply it to all existing domains, then override the one or two domains that need something different.

When separate accounts makes sense

Separate billing entities. Two brands that must be invoiced as distinct accounting/legal entities belong in separate accounts.

Fully isolated customer pools. Two customer bases that must never share an admin surface, mailbox pool, or usage view.

Different regions / currencies. A TrekMail account's currency is locked once you subscribe. To bill in two currencies, run a separate account per currency.

A consolidated agency workflow

For a multi-brand agency on a single account:

• Set a sensible account default so new domains start on-brand, then customize the domains that need their own identity.
• Document each domain's specifics. Keep internal docs mapping each branded domain to its client, branded URLs, customer contact, and any quirks.
• Standardize the per-domain setup. Each new client domain goes through the same steps: add the domain, set its Branding source to Custom, configure brand identity, enable the branded URLs, point the CNAMEs. Document the flow once.
• Talk to sales for true multi-entity needs. If you're at scale and need distinct billing entities or cross-account administration, contact sales — we'll figure out what's possible.

Common scenarios

"I have several clients and want each to have its own brand." Add a domain per client in one account, set each domain's Branding source to Custom for this domain, and configure its identity on that domain's Branding tab. One account, one bill.

"I want all my domains to share one brand." Configure the brand on one domain, then turn on Make this the account default and Apply to all existing domains in the Apply changes section.

"I want different brands on different domains but billed together." That's the default behavior — branding is per domain, billing is per account. No separate accounts needed.

"I want two brands billed as separate companies." That's a genuine case for separate TrekMail accounts. Each account has its own invoices and Stripe customer record.

"Can I use the same branded subdomain for two domains?" No. Each branded host (dashboard.<domain> / mail.<domain>) is unique across the platform. Each domain's branded URLs must be distinct.

What's next

• What is White Label Lite? — overview.
• Set up White Label Lite — per-domain activation and DNS steps.
• Eligibility and plan changes — plan requirements.