White Label Lite eligibility and plan changes

White Label Lite is available on Starter, Pro, and Agency plans. It's not available on Nano. This article covers why, what happens to your White Label subscription when you change your mail plan, and the related "can I run more than one brand" question.

Why not Nano

Nano is the free TrekMail tier — intentionally limited, designed for individuals and small personal-use setups. White Label Lite assumes you're running TrekMail as a service to other customers (clients, employees, end users), which means:

• You need outbound email volume and reputation that Nano doesn't provide.
• You're billing your customers separately, which means TrekMail needs to bill you in a way that supports a working business model.
• You're investing in branded infrastructure, which only makes sense above a usage threshold that Nano doesn't reach.

The cheapest plan that supports White Label Lite is Starter at the standard Starter price. Add White Label Lite for $39/month on top, and you're running a fully branded email service for under $50/month all in.

What happens during plan changes

Upgrading your mail plan while WL is active

If you upgrade Starter → Pro, or Pro → Agency, nothing changes for your White Label Lite subscription. Your brand stays live, your domain keeps serving, your Drive discount stays at 30%.

The upgrade is treated as a mail-plan-only change. Your White Label add-on is independent.

Downgrading your mail plan while WL is active

If you downgrade Pro → Starter, or Agency → Pro, nothing changes for your White Label Lite subscription either. As long as you stay on Starter or higher, your brand stays live.

The exception is downgrade to Nano. White Label Lite isn't compatible with Nano, so a downgrade-to-Nano while WL is active is blocked at the plans page — you'd need to cancel White Label first.

If the system did somehow let you slip through to Nano with WL still active (a webhook race condition, an admin override, a billing rollback), you'd hit an inconsistent state. We recommend keeping the canonical relationship "WL Lite requires Starter+" intact: cancel WL before downgrading, or upgrade out of Nano before activating WL.

Mail plan cancellation while WL is active

When you cancel your entire mail plan (e.g. closing the account), your White Label Lite is also canceled automatically. The cancellation cascades:

• Your mail plan's Stripe subscription is canceled at the cycle end.
• Your White Label Lite Stripe subscription is canceled simultaneously.
• Your BrandProfile goes to "pending deletion" with the standard 7-day grace window.
• After grace, the SSL certificate and nginx vhost are deprovisioned.

This is by design: a TrekMail account without a mail plan has no users to brand for, so the White Label add-on becomes irrelevant.

If you're closing the account permanently, this cascade is what you want. If you're temporarily downgrading or pausing, consider canceling only your mail plan and keeping the WL subscription paid — but realistically, this rarely makes sense.

What happens during plan reactivation

If you cancel your mail plan and reactivate within the grace window:

• Your mail plan comes back to its original state.
• Your White Label Lite subscription that was canceled with the cascade is also automatically reactivated, as long as your BrandProfile hasn't been retired yet.
• Your brand identity (logo, colors, name, domain) comes back exactly as it was.

If reactivation happens after the BrandProfile has been retired (more than 7 days past the cascade cancellation), you'd re-activate White Label Lite fresh through the Plans page. Your previous logo and colors stay on file indefinitely, so the flow restores your identity automatically — you only re-confirm the custom domain.

Currency changes

Your account's billing currency is set at signup and updated when you change your mail plan's currency. White Label Lite, once activated, is locked to its original currency for the life of that subscription. If you want to switch currencies, cancel and resubscribe.

For full currency mechanics, see White Label Lite pricing FAQ.

The multi-account question

Can one TrekMail account run multiple White Label brands? No — one White Label profile per account.

If you have two distinct brands you want to serve, run them under two TrekMail accounts. Each account gets its own mail plan, its own White Label Lite subscription, its own custom domain, its own logo and colors.

This is a constraint, not philosophy. The architecture binds one BrandProfile to one Account in a one-to-one relationship. Multi-tenancy at the brand level isn't supported today. If you need it, contact sales — we'll look at your case.

If you're running multiple accounts to support multiple brands, watch out for:

• Separate billing relationships — each account has its own Stripe subscriptions.
• Separate user accounts — your team can be invited to each account individually (with the same email, different role).
• No central administration — there's no "agency view" that lets you manage multiple accounts from one place. We're working on this for the Agency tier roadmap.

If this constraint is a deal-breaker, contact sales — we can talk about what your real needs are.

Common scenarios

"I'm a freelancer with two client brands." Run each under a separate TrekMail account. Each account gets its own White Label setup. Total cost: $39 × 2 per month, plus the mail plan costs for each.

"I'm a SaaS bundling email with another product." One TrekMail account, one White Label profile, one branded domain. Your customers see your brand and never know TrekMail is involved.

"I'm migrating from Nano because I want White Label." Upgrade to Starter (or higher) from your Plans page, then activate White Label Lite from the same page. The flow is two clicks.

"I want to test White Label before committing to a paid plan." There's no free-trial flow. The closest path: activate Starter for one cycle, activate White Label Lite, try it, and if you don't want it, cancel both before renewal. You'd be out a month of Starter + one month of WL Lite — about $50 USD all in.

"I downgraded to Nano accidentally; my White Label is now in a weird state." Open a support ticket. We handle these case-by-case — usually the fix is to either reactivate Starter+ or fully cancel WL.

What's next

• What is White Label Lite? — overview.
• White Label Lite pricing FAQ — pricing details and currency mechanics.
• Canceling White Label Lite — cancellation flow if you want to step away.
• Upgrading or downgrading your plan — mail plan changes in general.