Reading Your Affiliate Analytics

Overview

The Analytics tab gives you a detailed view of how your affiliate links are performing. It goes beyond the summary numbers on the Overview tab and breaks performance down by link, UTM campaign, date range, and conversion stage.

Key metrics

Clicks

The number of tracked clicks on your affiliate links during the selected period. TrekMail filters repeated activity to keep reporting useful. Clicks can still appear without a signup or purchase.

Signups

The number of new TrekMail accounts created by visitors who arrived through your affiliate links. A signup is recorded when someone completes account registration. It does not require a paid subscription.

Paid conversions

The number of qualifying paid events attributed to your links. The dashboard records paid invoices and verification-credit purchases, so this number can be higher than the number of individual customers. Not every signup will become a paid customer.

Conversion rate (CVR)

Your CVR is calculated as:

Qualifying paid events ÷ Clicks × 100

A higher CVR indicates that your audience is well-matched to TrekMail and your copy is setting accurate expectations. If your CVR is low, it usually points to one of two things: traffic that is not the right fit (clicks from audiences who don't need domain email) or a landing page mismatch (sending users to a generic page when a more specific one would convert better).

Date range filters

Use the date-range selector at the top of the Analytics tab to focus on the last 7, 30, 90, or 365 days. The page updates the funnel and breakdown tables for the period you select.

Breakdown by link

The per-link breakdown table shows each of your affiliate links and their individual performance:

This breakdown is the most actionable part of the Analytics tab. If one link has a significantly higher CVR than others, its audience or placement may be worth further investment.

Using analytics to improve performance

A few patterns to look for:

High clicks, low signups: Check whether the landing page matches the promise in your content. Try a more specific TrekMail page or revise the copy to set clearer expectations.

High signups, low paid conversions: Visitors are registering but not converting to paid. This can happen when your content targets a free-tier audience, or when referred users start a trial but do not find enough value to upgrade. Review the plans and pricing page to understand what drives the upgrade decision, then incorporate that into your content.

One link outperforms others: Look at the audience, message, and placement before changing your wider campaign. A strong result from a small number of clicks can be temporary.

CVR drops over time: May indicate increased competition, audience fatigue, or a change in TrekMail's pricing or offering. Check whether the landing page you are linking to still accurately reflects the product.