Affiliate Analytics

Overview

The Analytics tab gives you a detailed view of how your affiliate links are performing. It goes beyond the summary numbers on the Overview tab and lets you break performance down by link, date range, and conversion stage — so you can see exactly where your funnel works and where it breaks down.

Key metrics

Clicks

The total number of times your affiliate links were clicked during the selected period. A single visitor clicking the same link twice counts as two clicks. Clicks are tracked regardless of whether a visitor signs up or converts.

Signups

The number of new TrekMail accounts created by visitors who arrived through your affiliate links. A signup is recorded when someone completes account registration — it does not require a paid subscription.

Paid conversions

The number of referred visitors who activated a paid TrekMail plan. This is the metric that drives your commissions. Not every signup will convert — some users may explore the free plan or the trial without upgrading.

Conversion rate (CVR)

Your CVR is calculated as:

Paid conversions ÷ Clicks × 100

A higher CVR indicates that your audience is well-matched to TrekMail and your copy is setting accurate expectations. If your CVR is low, it usually points to one of two things: traffic that is not the right fit (clicks from audiences who don't need domain email) or a landing page mismatch (sending users to a generic page when a more specific one would convert better).

Date range filters

Use the date range selector at the top of the Analytics tab to focus on a specific period. Available presets include last 7 days, last 30 days, last 90 days, and a custom range. Changing the period updates all charts and tables instantly.

Breakdown by link

The per-link breakdown table shows each of your affiliate links and their individual performance:

This breakdown is the most actionable part of the Analytics tab. If one link has a significantly higher CVR than others, it indicates that the audience or placement is a better fit — worth investing more time in.

Using analytics to improve performance

A few patterns to look for:

High clicks, low signups: The landing page or offer is not compelling enough to push visitors to register. Try linking to a more specific landing page that matches the angle of your content, or revisit your copy to set clearer expectations about what TrekMail does.

High signups, low paid conversions: Visitors are registering but not converting to paid. This can happen when your content targets a free-tier audience, or when referred users start a trial but do not find enough value to upgrade. Review the plans and pricing page to understand what drives the upgrade decision, then incorporate that into your content.

One link dramatically outperforms others: Double down on that placement or channel. Understand what is different about that audience or context, and replicate it elsewhere.

CVR drops over time: May indicate increased competition, audience fatigue, or a change in TrekMail's pricing or offering. Check whether the landing page you are linking to still accurately reflects the product.