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Deliverability & DNS

SPF, DKIM, DMARC setup guides, DNS record configuration, inbox placement troubleshooting, and deliverability monitoring for self-hosted email.

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Email Bounce Rate: Safe Thresholds and How to Fix It

Email Bounce Rate: Safe Thresholds and How to Fix It

Most bounce problems aren't just a list issue — they're an infrastructure emergency. This guide breaks down every SMTP bounce code, the thresholds that trigger ISP penalties, and the exact triage order to stop deliverability damage before it spreads.

· Alexey Bulygin
SPF Setup for Multiple Senders: Beat the 10-Lookup Limit

SPF Setup for Multiple Senders: Beat the 10-Lookup Limit

SPF has a hard 10-lookup ceiling and most multi-sender domains blow past it silently. Here's the subdomain segmentation pattern that gives each sending stream its own budget — so your SPF setup survives vendor changes without rewrites.

· Alexey Bulygin
Email Deliverability Best Practices That Actually Work

Email Deliverability Best Practices That Actually Work

Your server can say sent while the inbox says no. These email deliverability best practices focus on authentication, reputation, forwarding, and the operational mistakes that actually tank placement.

· Alexey Bulygin
Email Sender Reputation Score: What It Measures, How to Fix It

Email Sender Reputation Score: What It Measures, How to Fix It

Google, Microsoft, and Yahoo each maintain separate reputation verdicts for your domain. Here's what they actually measure, where the hard limits are, and a 14-day recovery plan for when your email sender reputation score crashes.

· Alexey Bulygin
DMARC RUF: When to Use It and When to Skip It

DMARC RUF: When to Use It and When to Skip It

DMARC RUF sounds useful until it floods your inbox or gives you nothing from the providers that matter. Here’s when to use it, when to skip it, and what to configure instead.

· Alexey Bulygin

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